Determining the Value of Social Media

Just like any other marketing tool, it is essential to track and measure the success of Facebook for business for managing growth and expenses. Social media does not comply with the traditional methods for tracking and measuring return-on-investment (ROI) because it does not work the same way as a website or a pay-per-click advertising campaign. However, social media is a great networking and social interaction tool and can be evaluated to determine how it contributes to a business’ overall marketing strategy.


This white paper examines the various methods for tracking Facebook activity and measuring the success of that activity. After reading this white paper, you will be able to understand what Facebook Insights is telling you and leverage those metrics for your business’ overall marketing goals.


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